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March 3, 2026
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Paints, Inks & Coatings
Kaolin
and
calcium
carbonates
are
strategic
additives
that
allow
manufacturers
to
reduce
their
reliance
on
TiO2
and
other
high-impact
materials.
They
provide
a
rare
"win-win"
in
chemical
engineering:
higher
performance
at
a
lower
environmental
and
financial
cost.
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Architectural
Decorative Paints
Key Performance Benefits
A Strategic Resin Extension: Extends costly resins and pigments by up to 20 wt.% to drive profitability.
Optimized Ink Mileage: Semi-platey morphology improves TiO2 spacing and paper holdout.
Reduced Bleeding: Low surface area and fine distribution prevent migration into fount solutions.
Application Versatility: Delivers exceptional stabilityin both coldset and heatset formulations.
Business Case
More about ArteMax Paint
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ArteMax Paint
learn more
Decorative Paints Benefits
Let discuss
Precision Engineering:
Controlled, narrow PSD provides predictable formulation behavior and superior texture control.
Optical Excellence:
High brightness and low yellowness ensure clean shade development and maximum opacity.
High Purity:
Low iron and soluble salt content enhance bath stability and improve long-term corrosion resistance for ED paints
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Decorative Portfolio
Download the Brochure
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Industrial
Protective & ED Coatings
Key Performance Benefits
A Strategic Cost Control: Lowers formulation costs by extending TiO2 and anti-corrosive pigments.
A Electrochemical Stability: Features exceptionally low soluble salts and iron to ensure low conductivity and a stable, high-performance bath.
A Superior Throw Power: Ensures consistent coating penetration in difficult “box” sections.
A sustainability Edge: Supports “green” formulations via TiO2 reduction and eco-certified resources.
Business Case
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Industrial Portfolio
Download the Brochure
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Ink
Ink for Print
Key Performance Benefits :
ArteMaxTM engineered kaolins deliver both economic and technical advantages through controlled morphology & chemistry:
A Strategic Cost Control: Lowers formulation costs by extending TiO2 and anti-corrosive pigments.
A Electrochemical Stability: Features exceptionally low soluble salts and iron to ensure low conductivity and a stable, high-performance bath.
A Superior Throw Power: Ensures consistent coating penetration in difficult “box” sections.
A Sustainability Edge: Supports “green” formulations via TiO2 reduction and eco-certified resources.
Business Case
Need help to choose?
Get in touch
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